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大分県民のライフスタイルとスポーツベネフィット Lifestyle and Sports Benefits for the Inhabitants of Oita Prefecture 洲, 雅明 スガ, マサアキ Suga, Masaaki 清水, 富弘 シミズ, トミヒロ 田井村, 明博 タイムラ, アキヒロ Suga, Masaaki Shimizu, Tomihiro Taimura, Akihiro P(論文) The purpose of this study was to analyze the relationship between the lifestyle and the sports benefits for the Inhabitants of Oita prefecture. This study was carried out by taking the concept of lifestyle and the theory and method of lifestyle segmentation into the field of sports marketing. This research was conducted in Oita prefecture. The questionnaire was given to adults from all over to maintain consistency in demographic features. In total, 4156 questionnaires were collected. The lifestyles in Oita prefecture were divided into 6 clusters, named: "non-traditional but home-loving group", "anti-usual life group", "self sufficiency group", "negative and indifferent group", "positive succeeding group", "enjoying life at will group". Sports benefits were divided into 9 factors, named: "accessibility", "information", "friendship", "utility by sports", "sports service", "trends", "training", "instructor", "skill improvement". By examining the relation between these elements, the following things were clarified: 1) People's life values, philosophy of life and trends of lifestyle exert influence on their levels of sports life. 2) People's levels of sports life exert influence on their sports benefits. 1994-12-31 jpn departmental bulletin paper https://geitan.repo.nii.ac.jp/records/1091 AN10434445 大分県立芸術文化短期大学研究紀要 32 137 150 https://geitan.repo.nii.ac.jp/record/1091/files/KJ00004254183.pdf application/pdf 968.0 kB 1994-12-31