@article{oai:geitan.repo.nii.ac.jp:00001091,
 author = {洲, 雅明 and 清水, 富弘 and 田井村, 明博 and Suga, Masaaki and Shimizu, Tomihiro and Taimura, Akihiro},
 journal = {大分県立芸術文化短期大学研究紀要},
 month = {Dec},
 note = {P(論文), The purpose of this study was to analyze the relationship between the lifestyle and the sports benefits for the Inhabitants of Oita prefecture. This study was carried out by taking the concept of lifestyle and the theory and method of lifestyle segmentation into the field of sports marketing. This research was conducted in Oita prefecture. The questionnaire was given to adults from all over to maintain consistency in demographic features. In total, 4156 questionnaires were collected. The lifestyles in Oita prefecture were divided into 6 clusters, named: "non-traditional but home-loving group", "anti-usual life group", "self sufficiency group", "negative and indifferent group", "positive succeeding group", "enjoying life at will group". Sports benefits were divided into 9 factors, named: "accessibility", "information", "friendship", "utility by sports", "sports service", "trends", "training", "instructor", "skill improvement". By examining the relation between these elements, the following things were clarified: 1) People's life values, philosophy of life and trends of lifestyle exert influence on their levels of sports life. 2) People's levels of sports life exert influence on their sports benefits.},
 pages = {137--150},
 title = {大分県民のライフスタイルとスポーツベネフィット},
 volume = {32},
 year = {1994},
 yomi = {スガ, マサアキ and シミズ, トミヒロ and タイムラ, アキヒロ}
}