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中小サービス業におけるインバウンド対応を契機とした内的国際化の実態分析
https://geitan.repo.nii.ac.jp/records/2000147
https://geitan.repo.nii.ac.jp/records/200014720849d1c-0b78-4ada-bc25-c8a297b8211f
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
63(73-82).pdf (689 KB)
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| アイテムタイプ | 紀要論文(ELS)_JAIRO Cloud（WEKO3）対応_c77b0cc6(1) | |||||||||||
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| 公開日 | 2026-04-01 | |||||||||||
| タイトル | ||||||||||||
| タイトル | 中小サービス業におけるインバウンド対応を契機とした内的国際化の実態分析 | |||||||||||
| 言語 | ja | |||||||||||
| タイトル | ||||||||||||
| タイトル | An Empirical Analysis of Internal Internationalization Triggered by Inbound Tourism Responses in Small and Medium-Sized Service Enterprises | |||||||||||
| 言語 | en | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| 著者名(日) |
秋庭, 淳志
× 秋庭, 淳志
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| 著者名(英) |
Akiba, Atsushi
× Akiba, Atsushi
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| 抄録(英) | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | In FY2024, the number of inbound tourists to Japan exceeded a record-breaking 36 million, prompting Japanese businesses to confront "internal internationalization"—the need to accommodate an increasingly multinational customer base within the domestic market （Japan National Tourism Organization, 2025）. However, existing research on internationalization has relied on organizational learning models based on the assumption of overseas expansion and has not sufficiently explained how changes in customer composition within the domestic market affect the tactical level of small and medium-sized service businesses. This study focuses on small service-sector businesses that have direct customer contact with inbound tourists, aiming to identify factors that influence internal internationalization. The findings suggest that, prior to recognizing the need for tactical level changes associated with internal internationalization, business owners must reach a certain threshold of contact with inbound customers. Furthermore, when the opportunities for interaction with inbound tourists are limited, only superficial multilingual responses—such as basic signage—are observed. Such limited responses may, in turn, reduce opportunities for customer contact, leading to a loss of experiential learning related to internationalization and potentially delaying the internal internationalization process. |
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| 言語 | en | |||||||||||
| 雑誌書誌ID | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN10434445 | |||||||||||
| 雑誌書誌ID | ||||||||||||
| 関連タイプ | isVersionOf | |||||||||||
| 識別子タイプ | ISSN | |||||||||||
| 関連識別子 | 1346-6437 | |||||||||||
| 言語 | ja | |||||||||||
| 関連名称 | -- | |||||||||||
| 書誌情報 |
ja : 大分県立芸術文化短期大学研究紀要 巻 63, 号 --, p. 73-82, ページ数 10, 発行日 2026-03-25 |
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