WEKO3
アイテム
日本マクドナルド株式会社における広報
https://geitan.repo.nii.ac.jp/records/2000085
https://geitan.repo.nii.ac.jp/records/20000853e95693d-4b0b-4032-b580-23b3e3beee9c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
62（181-187）.pdf (3.7 MB)
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| アイテムタイプ | 紀要論文(ELS)_JAIRO Cloud（WEKO3）対応_c77b0cc6(1) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2025-04-01 | |||||||||||
| タイトル | ||||||||||||
| タイトル | 日本マクドナルド株式会社における広報 | |||||||||||
| 言語 | ja | |||||||||||
| タイトル | ||||||||||||
| タイトル | Exploring Public Relations at McDonald’s Japan Corporation | |||||||||||
| 言語 | en | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| 著者名(日) |
村上, 信子
× 村上, 信子
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| 著者名(英) |
Murakami, Nobuko
× Murakami, Nobuko
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| 抄録(英) | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | McDonald’s Japan Corporation, a leading player in the restaurant industry, opened its first location in Tokyo’s prestigious Ginza district on July 20, 1971. Half a century has passed since then, and while it has not all been smooth sailing, the company’s resurgence after a series of incidents involving problem with Chinese company shipping expired chicken, and contamination by foreign substances since 2014, has drawn significant media attention, often described as a V-shaped recovery. Recently, in the wake of the COVID-19 pandemic, McDonald’s Japan has attracted attention for its mid-sized meals. The company has been evolving with the changing times by implementing new features such as eat-in, drive-through, and online ordering. In this article, we will explore McDonald’s’ public relations strategies in Japan. | |||||||||||
| 言語 | en | |||||||||||
| 雑誌書誌ID | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN10434445 | |||||||||||
| 雑誌書誌ID | ||||||||||||
| 関連タイプ | isVersionOf | |||||||||||
| 識別子タイプ | ISSN | |||||||||||
| 関連識別子 | 1346-6437 | |||||||||||
| 言語 | ja | |||||||||||
| 関連名称 | -- | |||||||||||
| 書誌情報 |
ja : 大分県立芸術文化短期大学研究紀要 巻 62, 号 --, p. 181-187, ページ数 7, 発行日 2025-03-18 |
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